Floor Graphics

Vinyl floor graphics can:

• Grab customers’ attention: Floor graphics are often more noticeable than product displays and signage. Many promotions and advertisements sit on shelves and stand in displays throughout a store. However, floor graphics have less to compete with. They stand out visually because retail centers usually have color-neutral flooring, which means your visuals and copy will stand out from everything else and draw shoppers’ attention.
• Improve brand awareness: The floor is a vital part of every customer’s journey in a store. While they may not notice your brand or product on the shelf or in a standing display, they are more likely to see your visuals when they are directly in front of them.
• Promote new products and sales: Using floor graphics is an effective way of promoting new products and advertising sales. Interior floor graphics in retail stores are a practical way of telling customers about special deals without feeling obtrusive or forceful. This effect makes them more willing to explore the sale or try a new product.
• Guide customers: Retailers make their stores easy to navigate by directing their customers with floor signage. Floor graphics can inform customers about promotions in certain aisles, lead them to discount bins and generally improve their experience in a store.
• Maximize advertising space: Make room for more advertising in a retail environment with floor graphics. Posters and displays take up space on walls and in aisles, but floor graphics use the area that would be open for shoppers to pass through regardless. Plus, while other forms of advertising can be overwhelming, custom floor graphics are a subtle, less direct and more memorable way to build brand awareness and advertise.